Just two years ago, Marian Rivera's billboards and TV advertisements were inescapable-- you can see them everywhere. However, despite her popularity and visibility seemingly increasing their momentum, her endorsements slowed down.
Many people have concluded that the negative write ups she is getting have tainted her image and she has lost her charms to the masses.
However, upon analysis, this isn't so (based on the record-breaking number of crowds she has pulled -off in her recent mall shows in the South and her winning major online popularity polls like Yahoo OMG and FHM Sexiest Woman). It must be a case of bad management. The good thing is that she has ditched her old manager, Popoy, just in time. It gave her a fresh start and the new management, Triple A, appears to be getting new clients for their new prized star.
New negative issues created against Marian notwithstanding, it does seem Marian is winning the battle: there is a report that she's shooting a new television commercial! This is after we saw another big billboard of hers in EDSA!
The detractors should do a better job next time because Marian's career is even taking off.
Going back to the issue that she lost a lot of endorsements before, we do think it was just natural for any big star to have his/her endorsements come and go. The issue is just magnified in the case of Marian because she is just a hot topic online.
Take for example, Angel Locsin's endorsements. Nobody made a fuss when she was removed recently of the following endorsements: Timex, Rexona, Myra Lotion, Mosbeau, Century Tuna, and the list goes on.
And for a long time, her only TVC airing is Head and Shoulders. It's just lately that we saw another TVC of her aside that shampoo. Am I right?
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