Philippine Daily Inquirer's business section has conducted a survey on the top celebrity endorsers in our country and this is the list:
1. Kris Aquino. The presidential sister is also one of the top Filipino taxpayers. Labeled as “Queen of Talk” and “Queen of All Media” you often see her endorsing products for many different brand categories.
2. John Lloyd Cruz. Sought by many marketers for his popularity, wholesomeness and boyish looks, aside from the fact that his movies are blockbusters.
3. Kim Chiu. Her youthfulness makes advertisers like her. She has made commercials for a shampoo, sanitary napkin, cola, fastfood, apparel, cellphone and other for-teens-only brands.
4. Piolo Pascual. This boy-next-door type is undeniably, one of the most pleasant celebrities to work with, according to people who have worked with him.
5. Judy Ann Santos. Endeared by millions of soap-opera fans. Young mothers can easily emphatize with her, a convincing endorser for food and household brands.
6. Anne Curtis. The Fil-Australian mestiza has endorsed many top brands and market leaders. She is the face of a leading shampoo, beauty soap, feminine napkin, cellphone, condominium, watch, fastfood, bank and a premium apparel brand.
7. Sarah Geronimo. Name it, the talented singer and charming morena beauty can easily fill up the biggestconcert venues in the country.
8. Carmina Villaroel. The very popular actress who started early in her show biz career is a favorite endorser for mom-who-loves-what-is-best-for-her-family roles. Usually seen with her twins and husband Zoren.
9. Robin Padilla. When it comes to tough-guy roles, the ageless actor commands top-of-mind awareness among advertisers.
10. KC Concepcion. Marian Rivera. Two of the country’s most beautiful and refreshing faces are tied in 10th place.
11. Daniel Padilla. The young actor’s rise to popularity is phenomenal and his star continues to shine brighter.
12. Michael V. Old-reliable crowd-drawer, the star of recent food seasoning, biscuit, and liquid dishwashing TV campaigns. (source)
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